The stunning flagship shop for Tasva, the wedding clothing brand for the contemporary Indian male that was introduced by ABFRL in partnership with renowned designer Tarun Tahiliani, has opened in the center of Pune. The new store, which occupies 2400 square feet in the exclusive MG Road neighborhood, reaffirms Tasva’s dedication to providing luxury and elegance via well tailored clothing and a distinctive shopping experience.
Bollywood star Vijay Varma and Ashish Mukul, Brand Head of Tasva, celebrated the ceremonial event. The Pune store is an experience more than merely a place to shop. created to appeal to the changing preferences of the cosmopolitan man of India. The shop embodies Tasva’s mission to redefine modern Indian menswear with its fusion of heritage-inspired style and modern refinement.
Tasva’s holiday collection, which includes gorgeous kurta sets and bundis with vivid screen patterns and contemporary styles that give traditional clothing a new spin, is on display in the shop. In the meanwhile, the wedding collection has bandhgalas, achkans, indo-westerns, and magnificent sherwanis that are intricately embroidered and made from sumptuous materials.
Ashish Mukul, Brand Head at Tasva, said, “We wanted our flagship store in Pune to embody the essence of Tasva – a seamless blend of style, tradition, and craftsmanship.” “Every detail, from the store design to the layout, has been meticulously curated to create a smooth and immersive shopping journey, offering our clients a unique Tasva experience.” The Pune location guarantees an unparalleled shopping experience with its highly skilled stylists providing individualized guidance and support.
“At Tasva, we have reimagined Indian menswear with a superior fit that rivals the precision of Western tailoring, seamlessly infused into traditional attire,” said renowned designer Tarun Tahiliani, the company’s creative force behind the launch. Each item of clothing is painstakingly designed to provide a sleek, sophisticated style while guaranteeing comfort and easy mobility. Although Indian clothing has historically been linked to grandeur, we think it should also be very comfortable so that men may enjoy their important occasions with poise and confidence. Fine workmanship has always been valued in Pune, and we are thrilled to introduce Tasva’s distinctive elegance to the city.
“I have spent two incredible years as a college student in Pune, and being here for this launch feels like a full-circle moment,” said Vijay Varma, who expressed his delight over the launch. “I’ve worn Tasva several times, and what really stands out to me is how effortlessly light and comfortable the garments are, without compromising on elegance,” he said, sharing his own experience with the brand. For weddings and other important events, that is precisely what is required—something that feels comfortable to wear while yet looking royal. I’m thrilled to introduce Tasva to the people of Pune, a city that has always valued fine workmanship.”
Tasva, which is becoming more and more well-known in India’s largest cities, is a leading brand in high-end ethnic menswear, producing clothing that honors customs, artistry, and contemporary style. Special events, such as weddings, are worthy of a Tasva!
The store’s address is 658 Sachapir Street, MG Road, Camp, Pune, Maharashtra 411001, Tasva, next to Vasupujya Swami Maharaj Temple.
Hours: 11:00 am to 9:00 am every day
accessible on http://www.tasva.com as well.
Concerning Tasva
ABFRL and renowned designer Tarun Tahiliani collaborated to develop Tasva, a wedding and function dress line for contemporary Indian men. Tasva is committed to providing Indian clothing that is both elegant and cozy. Tasva is reinventing Indian clothing for the modern man with a focus on workmanship and current design. The firm sells a wide variety of sherwanis, kurtas, kurta bundi sets, Indo-western clothing, accessories, and shoes. The brand’s excellent items may be purchased online at http://www.Tasva.com and in select Tasva locations around India.
About Fashion and Retail Aditya Birla Limited
ABFRL is a member of the Aditya Birla Group, a well-known Indian corporation. With 11.9 million square feet of retail space and a sales of Rs. 13,996 Cr. as of March 31, 2024, it is the first billion-dollar pure-play fashion powerhouse in India, offering a sophisticated assortment of top fashion brands and retail formats.
As of March 31, 2024, the company operated 4,664 shops in department stores across India, including 9,563 point of sale locations and around 37,205 multi-brand outlets.
Its portfolio includes some of the biggest brands in India, including Peter England, Allen Solly, Van Heusen, and Louis Philippe, which have been around for more than 25 years. One of the top fashion shops in India is Pantaloons.
The Collective, one of India’s biggest multi-brand retailers of international brands, is part of the company’s portfolio of international brands. It also maintains long-term exclusive partnerships with a number of brands, including American Eagle, Reebok, Simon Carter, Ted Baker, Fred Perry, Ralph Lauren, Hackett London, and Galeries Lafayette.
Brands include Jaypore, Tasva, and Marigold Lane are part of the company’s entry into the branded ethnic clothing market. The designers “Shantanu & Nikhil,” “Tarun Tahiliani,” “Sabyasachi,” and “House of Masaba” have strategic alliances with the firm.
Additionally, ABFRL is developing a portfolio of digital-first brands under its technology-led ‘House of D2C Brands’ venture TMRW in order to meet the demands of digitally native customers. TMRW is working with the creators of up-and-coming e-commerce firms to develop a portfolio of Digital First brands.
In September 2023, the business successfully acquired a 51 percent share in TCNS Clothing Co. Ltd. The top manufacturer of ethnic clothing for women in India, TCNS creates, sells, and distributes a line of branded clothing for women under the labels W, Aurelia, Wishful, Elleven, and Folksong.
