Nupur Sanon’s brand faces backlash over overpriced clothing: ‘The ridiculous price points.’

Nupur Sanon’s brand faces backlash over overpriced clothing: ‘The ridiculous price points.’ Khelja | 2025-06-17 01:21:31

Kriti Sanon's sister, actor Nupur Sanon has come under fire online for her clothing brand's steeply priced outfits. In June last year, Nupur launched her brand NOBO -- No Boundaries, which Kriti Sanon wears on a lot of occasions.

Now a Reddit user has shared a screenshot of her website and slammed her for selling basic clothes at 'ridiculous price points'.

Sharing several screenshots from NOBO's website, a Reddit user wrote, "The ridiculous price points of Nupur Sanon's clothing line called Label Nobo. Doesn't explain why such basic clothes are sold at such high price points. Is it money laundering of some sort (scamming buyers)?" The pictures shared showed the price vary from Rs 7,800 to 17,500 for basic jackets.

This attracted the attention of other users, who flooded the post's comment section.

A user wrote, "I think her brand name is incomplete cause she clearly forgot to write Label NoboDY IS BUYING THIS OVERPRICED FAST FASHION SHIT FROM ME." Another user wrote, "I have been to Jaipur and jodhpur the past year and honestly, have found better patchwork jackets from local markets for less than 1500."