Whether it is the season of festivals in India or the arrival of guests at home, the mention of sweets and namkeen on every special occasion seems incomplete without Haldiram. Whether it is Eid's services, Holi's Gujia, Diwali's Son Papdi or Namkeen served with tea, this brand has made its special place in every Indian house. But now this famous snack company is moving towards a new phase, as it is going to get a new owner soon. And this owner is none other than Sheikh Tahanoon Bin Zayed, who belongs to the royal family of the United Arab Emirates (UAE).

Sheikh Tahanoon: deep relationship with India

Sheikh Tahanoon Bin Zayed is not an unknown name. He is a UAE National Security Advisor as well as a person who handles several trillion dollars assets. Their relationship with India came into the limelight when he extended his hand to help industrialist Gautam Adani during the Hindonburg crisis in 2022. At that time the Adani group was going through a difficult period, and Sheikh Tahanoon not only strengthened business relations by helping $ 2 billion, but also expressed his interest in India. Now the same is preparing to buy a large stake in a popular brand like Sheikh Haldiram.

Taste of Haldiram is now on the international stage

Haldiram is not just a brand, but a symbol of Indian culture and taste. It started as a small shop from Bhiwani, Rajasthan, which has spread in the country and abroad today. Now with the arrival of Sheikh Tahanoon, this brand can strengthen its identity not only in India, but also globally. The deal is not only a big news for the business world, but also special for those common people who are crazy about Haldiram's sweets and Namkeen.

Will Haldiram's taste change?

A question that arises in the mind of every Haldiram lover whether this deal will make any difference to the taste or quality of the brand? Experts believe that the purpose of Sheikh Tahanoon is to make Haldiram bigger, not to tamper with its original taste. The deal can become another example of foreign investment in the Indian market, which also gives positive indication to the country's economy.