Tinsel town is buzzing as ‘The Vvaan’starring the charismatic duo Sidharth Malhotra and Tamannaah Bhatia, kick-starts its journey with a promising advance booking. As of today, the film has already garnered the attention of cinema-goers, selling an impressive 8,000 tickets across two major national chains.

A Surprising Bihar Boom

In a delightful twist, the state of Bihar is leading the charge in ticket sales, overshadowing even the typical powerhouses of Delhi and Mumbai. This is quite the anomaly in the world of Bollywood, where Bihar traditionally lags behind. Sales on single screens here are unusually high, thanks in part to the presence of the Cinépolis chain which has seen higher than average sales compared to other national outlets.

Historically, Bihar was a golden territory for Hindi films, often outperforming larger markets like East Punjab, Rajasthan, CPCI, and occasionally even Mumbai. However, those golden days dimmed as the number of cinemas dwindled despite a large potential audience. But recent years have seen a flicker of revival with new multiplexes boosting box office revenues.

The Chhath Festival Factor

The driving force behind this unexpected success? The culturally significant Chhat PujaBihar’s most celebrated festival, provides the backdrop for the film, creating a magnetic pull for local audiences. Initially, there were doubts about whether this would translate into ticket sales, but the early response seems to suggest a resounding yes! This festive factor could also ripple across other cities with a significant Bihari diaspora.

Box Office Predictions

With early buzz as a promising indicator, it seems ‘The Vvaan’ could surpass expectations at the box office this Friday. Analysts predict it will easily break the Rs. 5 crore nett mark on day one, with the potential to reach close to Rs. 10 crore nett. However, the current momentum leans heavily on Bihar, and how it performs in other regions will add clarity to these predictions. Keep your eyes peeled as more unfolds!