New Delhi/Jaypur. JK Lakshmi Cement Limited, one of India's leading cement manufacturers, has announced its role as the principal sponsor for Rajasthan Royals for the 2026 season during an event held at a hotel in Jaipur. This collaboration marks the brand's return, as both entities from Rajasthan join forces once again.

As part of this partnership, the JK Lakshmi Cement logo will prominently feature on the back of the Rajasthan Royals' match jerseys. Throughout the season, the brand will also be visible on team gear, stadium branding, and digital content on match days.

With a strong presence in Rajasthan for decades, JK Lakshmi Cement has built lasting relationships with its factories, distribution networks, dealers, contractors, and local communities. The partnership with Rajasthan Royals reflects this shared history—representing a company that has contributed to the state's industrial growth and a team that showcases Rajasthan on one of the country's largest sporting platforms.

Shri Vats Singhania, Deputy Managing Director of JK Lakshmi Cement Limited, stated, “Rajasthan has always been a crucial part of our journey, shaping our identity and growth—from our factories and logistics to the people and businesses that inspire us daily. This partnership with Rajasthan Royals deepens this strong relationship and embodies our shared values of excellence, performance, and long-term collaboration. The T20 league provides a national platform for Rajasthan, and we are proud to stand with a team that represents the spirit and excellence of this wonderful state.”

Cricket is one of India's strongest cultural connections, uniting people across different regions and generations. Fans and families come together during this cricketing festival. Through its partnership with Rajasthan Royals, JK Lakshmi Cement aims to strengthen its ties with homeowners, contractors, engineers, masons, and dealers, while also reinforcing its commitment to quality and trust.

Arun Shukla, President and Director of JK Lakshmi Cement Limited, remarked, “The journey of Rajasthan Royals mirrors ours—strong roots in Rajasthan and a growing presence across the country. This partnership is also about honoring those who build India through hard work, regardless of their state. We view this collaboration as a means to connect our stakeholders with the energy of T20 and shared values like trust and continuity—from homes in small towns to major infrastructure projects in big cities.”

Alok Chitre, Chief Operating Officer of Rajasthan Royals, expressed, “We are thrilled that JK Lakshmi Cement has become the principal sponsor for the 2026 season. It is a matter of pride for us to have a leading brand from Rajasthan on the back of the Royals' jersey. Due to its strong presence in the state and beyond, JK Lakshmi Cement is a natural partner for us. We look forward to collaborating with fans and communities throughout the season.”

Supporting India's evolving infrastructure and construction needs, JK Lakshmi Cement continues to focus on operational strength, innovation, and long-term growth. Such strategic partnerships help the brand stay connected to its culture, reach new audiences, and demonstrate its long-term commitment to the markets it serves.

During the announcement, Rajasthan Royals players Ravindra Jadeja, explosive batsman Vaibhav Suryavanshi, and Yashraj were also present.