John Daly might not play in anymore, but that hasn't stopped the American from finding a way to make money from the tournament. However, it's not the Augusta National course where 'Wild Thing' has proved popular with fans, but the Hooters restaurant situated nearby.

The famous establishment has become notorious for primarily employing young women who wear revealing outfits while serving customers. For Daly, though, the venue has also been a staple of his annual visit. He first played the event in 1992, finishing 19th, before ending up third the following year.

He never bettered that effort, with the last of his dozen Masters appearances coming back in 2006. His trips to Hooters have continued, though, and the personal tradition now exceeded three decades.

And for good reason. Daly, 58, isn't just there for the food and exotic service but also to sell merchandise. He's used it as a base to sell hats, autographed balls, and boxes of cigars as well as posing for pictures with fans.

The items don't come cheap either. The cigars, a trademark of Daly's, are said to cost £192 per box, and the headwear (£31) and balls (£7.67) are also expensive.

According to ESPN, in 2024 alone, Daly made a staggering £606,000 from sales. Therefore, the two-time major champion would have been concerned by recent development, with the Hooters of America company filing for bankruptcy in Texas.

Daly remains an iconic figure due to his colourful career. In 1991, he notched one of the great underdog victories at the Championship, driving through the night to play in Indiana as a late replacement for Nick Price and going to win the tournament.

He also prevailed at the 1995 Championship at St Andrew's despite battling alcoholism during his career. He also became renowned for his charisma, big-hitting cigarettes, and flamboyant outfits on the course.