Thinking Machines Labthe new AI startup from ex-OpenAI CTO Mira Murati, is reportedly attempting to close one of the largest seed rounds in history.

Business Insider reported on Thursday that Thinking Machines Lab has doubled the target for its seed funding round to $2 billion. The round, should it close according to plan, would value the company at “at least” $10 billion, per Business Insider’s reporting.

Thinking Machines Lab only recently emerged from stealth and has no product or revenue to speak of. What it does have — and what’s likely convincing investors to fork over cash — is dozens of high-profile AI researchers in its ranks.

Just recently, Bob McGrew, previously OpenAI’s chief research officer, and Alec Radford, a former OpenAI researcher behind many of the company’s more transformative innovations, joined Thinking Machines Lab as advisers.

Thinking Machines Lab previously said it intends to create AI systems that are “more widely understood, customizable, and generally capable” than those currently available.