Jeff Bezos, Executive Chairman of Amazon and one of the world’s most influential entrepreneurs, is reportedly deepening his footprint in the electric vehicle (EV) space. Following Amazon’s well-known $1.3 billion investment in Rivian, Bezos is now backing Slate Autoa relatively under-the-radar startup focused on building an affordable two-seat electric truck — with a price tag as low as $25,000.
According to an exclusive report from TechCrunchSlate Auto was launched in 2022 as an offshoot of Re:Build Manufacturinganother venture supported by Bezos. While Slate hasn’t yet become a household name, its quietly aggressive expansion and strategic talent acquisition suggest big ambitions.
Based in Metro DetroitSlate Auto has rapidly built a team by recruiting top-tier talent from both legacy automakers and emerging EV brands. Employees from Ford, GM, Stellantisand newer names like Fishing, Canooand Harley Davidson’s EV division have reportedly jumped ship to join the ambitious new venture.
The company’s LinkedIn page currently lists a headcount of 201–500 employees — a notable size for a startup still in stealth mode. This signals that Slate may be closer to unveiling its product than initially expected.
While technical specifications remain tightly guarded, insiders claim that the company is drawing heavy inspiration from the Ford Model T and Volkswagen Beetle — both iconic vehicles that democratized mobility in their respective eras. The goal? To make electric vehicles accessible to the massesnot just the elite.
The envisioned truck is expected to be compact yet practicalprioritizing simplicity, affordability, and efficiency — a sharp contrast to the luxury-leaning EV models dominating today’s market.
Behind Slate’s stealthy growth is significant financial muscle. The startup raised at least $111 million during its Series A round in 2023according to the report. Additional funding appears to have rolled in through a Series B round at the end of the same year, with filings in Delaware indicating authorization of up to 500 million preferred shares at $2.37 per share.
This level of funding points to deep investor confidence — likely bolstered by Bezos’ involvement and the company’s long-term vision.
Slate Auto reportedly plans to begin production by late 2026with manufacturing operations based out of a site near Indianapolis, Indiana. It remains unclear whether the company has acquired an existing facility or intends to build a new plant from the ground up.
What is clear, however, is Slate’s bold ambition to disrupt the EV market by bringing electric mobility to the mainstream — starting with a no-frills, low-cost pickup.
With Jeff Bezos in the driver’s seat — and a growing team of industry veterans behind the wheel — Slate Auto could emerge as a powerful new player in the EV space. If successful, its mission to deliver a $25,000 electric truck could upend the current market dynamics and spark a new era of affordable electric transportation.
As more details emerge, Slate Auto will be a company to watch closely.