KSI and the Sidemen rake in millions as YouTube stars' popularity soars after charity match

KSI and the Sidemen rake in millions as YouTube stars' popularity soars after charity match Newspoint | 27/03/2025 05:39:14

The Sidemen raked in millions last year as they continued to spearhead digital content creation in the United Kingdom. According to newly filed accounts at Companies House, saw its net assets grow to more than £7m in the 12 months leading up to 30 June, 2024.

This is a significant turnaround from the previous 18 months when . These figures show a that Sidemen Entertainment reported at the end of 2021.

The Sidemen group consists of (KSI), with Simon Minter (Miniminter), Joshua Bradley (Zerkaa), Tobit John Brown (TBJZL), Ethan Payne (Behzinga), Vikram Singh Barn (Vikkstar123) and Harry Lewis (Wroetoshaw).

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The group, who have more than 146 million subscribers on YouTube between them, – personal and shared – including challenges, sketches, and video game commentaries.

KSI also heads Misfits Boxing and co-owns several businesses, such as Prime Hydration, XIX Vodka, and Lunchly. Prime, a range of sports drinks, mixes, and energy drinks, was .

The brand made headlines in 2022 when its launch caused a stir in stores as customers scrambled to get their hands on the products. However, Nielsen data shows that sales of Prime dropped by nearly 50 per cent in 2024.

Last month saw KSI join the judging panel of Britain's Got Talent, alongside Simon Cowell, Alesha Dixon, and Amanda Holden. In August 2024, KSI and his crew, the Sidemen, made it to the Sunday Times' inaugural top 30 Gaming Rich List.

Last summer, KSI was part of a group of content creators who invested £1.5m in The Fellas Studios – a production company owned by fellow YouTubers Callum Airey and Joshua Larkin. Earlier this month, the annual charity football match organised by the Sidemen took place at Wembley Stadium, drawing in a crowd of 90,000 fans.

The event managed to raise more than £4m for charities, such as Bright Side, who fundraise for organisations supporting equal opportunities, and M7 Education. The match garnered over 15m streams on YouTube.

A few days after the event, Gary Neville decided he wanted in on the action. Speaking on the , the Manchester United legend said: "Do you know something? We need to get an Overlap team together and play them at Wembley next year.

"Will they beat us? Are they good, these guys? Sidemen, come and get us, we're The Overlap. We could be an amazing team for them to play against. Let's get it on. Why not?"

Rebecca Lowe put forward Jamie Carragher, Roy Keane, Jill Scott and Ian Wright before Neville added Paul Scholes, Wayne Rooney and Peter Schmeichel to his team sheet.