Before the summer, companies are presenting new products in the sector of cold drinks. Coca-Cola and Pepsi have launched a new plan to compete with Mukesh Ambani's company Campa. Both of them have introduced cold drinks in a glass bottle for 10 rupees, that too with sugar and light variants. It is believed that this step has been taken in view of the increasing popularity of Campa, which has made its place in the market with cheap price and indigenous taste.

New option at cheap price

Coca-Cola and Pepsi have tried their best to woo customers with this new plan. The special thing is that it is present in light variants for people without sugar and health conscious people. Sanjeev Aggarwal, the group president of MMG Group, said that recently there is a increasing demand for low sugar and un -sugar beverage options in the industry. He said that to fulfill these emerging priorities, we have extended our diet and light portfolio to Coke Zero, Sprite Zero and Thums X Force beyond the diet coke, which starts from Rs 10, Rs 20 and 30 rupees.

PepsiCo started with Andhra Pradesh

PepsiCo started a 200 ml bottles for 10 rupees for a Chinese Pepsi, starting with big markets like Andhra Pradesh to give a camp. From here, Campa also started in the year 2023. An official associated with this plan said that for Pepsi, starting bottles worth 10 rupees without sugar from Andhra Pradesh. Campa and B-brand are a strategic step to combat.