Fans have claimed that one housemate 'deserves your vote' after a 'hidden argument' was aired during the live stream.
Six housemates remain in the house ahead of the live final, which will see one crowned winner and scoop a prize of £90,000. They include Emma, Nathan, Hanah, Segun and Marcello, however it is Ali who is the overwhelming favourite according to the latest odds.
As of Thursday (November 14), the psychologist stood at 4/11 to win with Ladbrokes, followed by Marcello at 9/2. After housemates received messages from home, during which Hanah's friend warned them against Segun, he know sits at outsider with odds of 40/1.
Nicola McGeady of Ladbrokes said: “If the odds are anything to go by, anything other than a win for Ali would be a huge shock. She has leapfrogged all of her housemates in the betting since last week and is now the runaway favourite for the crown.”
Now, fans have urged their fellow viewers that they should also vote for Ali to win. It comes after the live stream feature returned and part of a 'hidden argument' was shown as the housemates celebrated their final night in the house.
The housemates were discussing problems they had with former contestant Lily, who was often accused of being difficult to live with. It began with Hanah revealing she had issues with events from a previous task when she was paired with Lily, which resulted in others nominating them both for eviction.
Emma added: "I didn't want Lily here, she was making me miserable and you [Ali] were doing anything to protecting her, instead of telling her to change her f****** behaviour."
Fans were quick to praise Ali for how she handled the situation along with continuing to defend her friend Lily, who exited the show last week, as she pointed out that she did speak to Lily about how people were perceiving her.
Sharing a clip of the argument online, one fan said: "Ali is conducting herself so well and I’m really sick of them all jumping on her at every given chance. Bringing up stuff the night before the final because most of them were too spineless to address it to her face for weeks."
Another added: "She’s carried this series on her back, I hope she gets her £90k pay check tonight! If you haven’t already, VOTE FOR ALI Get all of your friends & family to do the same. She deserves your vote!"
Others weren't happy as some of the footage of the argument cut away to B-roll and at other times, the sound was cut. They assumed the moment will not make the edit for the final episode, as there will be too much to get through before the winner is decided and so accused of it being 'hidden'.
"I literally turned on this live stream because I thought it's kicking off and all I'm seeing is the montage Big Brother, why is it hidden, play the stream, it's the last day!"
Big Brother concludes tonight at 9pm on ITV2 and ITVX immediately followed by Late & Live.