Kylie Jenner is not only dominating the makeup industry but also leaving a notable impact on the influencer landspace with her Instagram posts. Besides growing her business empire, the reality TV icon has continued to grace prominent fashion events. Last month, Jenner served a magical moment when she walked the runway of the Coperni show during Paris Fashion Week, which was held at Disneyland Paris. Now, the reports are in for the celebrated fashion event, and Jenner has been crowned the top influencer.
How much do Kylie Jenner’s Instagram posts generate?
As reported by Vogue Businessinfluencer marketing platform Lefty and their partner, brand agency Karla Otto, crowned Kylie Jenner the most impactful influencer for Spring/Summer 2025. The media personality generated $20.3 million in earned media value (EMV) from just three appearances during the last season. Jenner graced the Atlein, Schiaparelli, and Coperni shows during Paris Fashion Week.
Vogue Business explained that EMV is calculated as $1 per like based on Instagram impressions and engagement. Jenner generated 14.4 million in EMV with three Instagram posts after closing the Coperni RTW Spring 2025 as part of Paris Fashion Week. The first carousel garnered a whopping 5.6 million likes on the platform.
Following that, Jenner shared two more reels on the platform. In the first video, which sits at 16.8M views, she shared snippets from her fitting for Coperni. The other reel, boasting 15.5M views, was a behind-the-scenes montage of her appearance at the magical Disneyland show. Both reels racked up over 700K likes each.
Vogue Business noted Kylie Jenner’s appearance alone drove $17.9 million of Coperni’s total media impact value (MIV). According to data analytics provider LaunchmetricsCoperni’s SS25 runway show generated $31.9M in MIV. Meanwhile, “The Kylie Impact” was figured at a $16.1M media impact value with 1.8K Placements. Launchmetrics noted in the caption, “@kyliejenner’s Instagram posts alone brought in $1.6M MIV while partnerships with Disney Paris and Swarovski added a unique collaborative edge to the brand’s reach.”
Originally reported by Shriya Swami on Mandatory.
