Jain community bought luxury cars: In India, we will see many such communities, who are working in business rather than working for generations. One such society is Jain society. Most of the people in this society we see in some trade. Also this community is known for its business mind. Recently, the Jain community in Gujarat has shown its same business mind once again.
Jain community in Ahmedabad along with Jain International Trade Organization has purchased as many as 186 luxury cars across India. Due to this collective purchase, they have also made huge savings of Rs 21.22 crores. This again highlights that making money is not just an art but how to spend it is also an art.
The price of the cars purchased under this deal ranged from Rs 60 lakh to Rs 1.34 crore. These cars included Audi, BMW, Mercedes and other top brands. This procurement was largely done by people from Ahmedabad, along with Gujarat, who played an important role in this nationwide collective agreement.
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Himanshu Shah, Vice President, JITO, said, “When our society buys together, our bargaining power increases. Brands also benefit, as they simultaneously get larger sales and lower advertising costs. On the other hand, our members benefit directly from this initiative in the form of discounts.”
He further said, “From this one initiative alone, JITO members have purchased luxury cars worth a total of Rs 149.54 crores, collectively saving around Rs 21.22 crores.”
Following this success, JITO has set up a separate department for ‘Community Purchasing’. Now the organization is expanding to implement such collective purchasing schemes in electronics, pharmaceuticals, jewelery and various other sectors as well, so that the people of the society can benefit from collective savings in more sectors.
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Not only the Jain community, but the Bharwad community in Gujarat is now adopting the same model in a slightly different way. Bharwad Youth Association, Gujarat recently made a collective purchase of 121 JCB machines, getting an average discount of Rs 3.3 lakh on each machine. The community has achieved a total savings of around Rs 4 crore through this initiative.