Blinkit just hit a snag. The quick commerce giant has paused accepting stock from new and pre-launch brands until October 31 due to the festive rush and warehouse disruptions across Delhi, Haryana, Mumbai, and Bengaluru. So, what’s really happening at Blinkit?
Stuck In The Festive Gridlock: Disruptions have hit at the worst possible time – Diwali, when sales peak. Transitioning to an inventory-led model in September left Blinkit just weeks to scale warehouse capacity before festive demand hit. As a result, the company’s major supply hubs couldn’t absorb both the model transition and seasonal spike simultaneously.
Sellers In Turmoil: While Blinkit officially described the disruption as a planned procedure, the logistical chaos created significant issues for sellers, especially smaller brands. Many vendors were unable to list their Diwali products on Blinkit, with inventory dispatch slots to the quick commerce giant’s warehouses stretching beyond a week.
This not only meant a loss of sales but also a missed opportunity to establish a market presence during India’s most lucrative retail period.
The Fallout: The operational paralysis, even if ‘temporary’, comes with big implications. Halting new product intake for a month means a direct hit to quarterly revenues, strained seller relationships, a lacklustre assortment of products and investor scrutiny. The shaky handling of a predictable surge also raises questions about the scalability and robustness of its new inventory-led model.
Blinkit’s Profitability Question: This operational stumble comes at a delicate moment. While Blinkit’s revenue growth has been explosive, soaring 2.5X YoY to INR 2,400 Cr in Q1 FY26, even outshining parent Eternal’s core food delivery business, the company reported a loss of INR 42 Cr during the period. The disruption is expected to have a further impact on the company.
With that said, even as Blinkit is racing to 2,000 dark stores, its festive stumble shows growth is hitting a wall.
A New Blow To WazirXIndia’s quick commerce space is booming. Yet, for both new entrants and established brands, the high costs, logistical complexities, and technological demands of building and running a dark store network are significant barriers to entry and expansion. This is where Inamo steps in.
A Full-Stack Q-Comm Solution: Founded in 2024, Inamo tackles this problem by offering a comprehensive, outsourced solution for dark store operations. Instead of building from scratch, companies can plug into Inamo’s full-stack service, which covers everything from warehouse management and order fulfilment to last-mile delivery.
Tech-Powered Optimisation: At the heart of the startup’s offering is a proprietary software stack designed to optimise every aspect of dark store operations – real-time inventory tracking, order routing, and delivery fleet management. Inamo’s “infrastructure-as-a-service” model helps brands enhance efficiency, reduce delivery times, maintain higher driver standards and bypass operational complexities.
The startup currently claims to operate and enable over 50 dark stores with a dedicated last-mile fleet across six major metros. Backed by Shastra VC and Antler India, can Inamo power India’s quick commerce revolution?

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