Asda has opened its first stand-alone George concept store in Leeds. The shop features George clothing, home and garden ranges from the supermarket and is located in the Crown Point Retail Park.

wants to replace all its existing Asda Living stores with this new format. Highlights include the George Spring/Summer 2025 collection, as well as children’s ranges from Erica Davies and , plus the latest At Home with Spring/Summer collection.

The new store also features an Asda cafe, with an upgraded menu of hot and cold food. As well as manned checkouts, there are self-service options plus click and collect.

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The new George store is open Monday to Friday from 9am to 8pm, Saturday from 9am to 7pm and Sunday from 11am to 5pm.

George Chief Commercial Officer - Non-food and Retail, Liz Evans, said: "This new concept store represents an exciting step forward for the George brand and we’re incredibly proud to launch it in Leeds first, the home of Asda.

"We’re confident customers will love the expanded collections, inspiring collaborations, and convenient shopping experience the store offers.

"We were also thrilled to welcome Mel B, a true Leeds icon, to help us celebrate the opening, and equally proud to support Leeds Women’s Aid and the vital work it does to support women and families in the city."

The new store was opened on Saturday with a launch event that was headlined by Spice Girls icon and Leeds native, Mel B.

To mark the launch, Asda donated £2,000 to Women’s Aid Leeds, a charity Mel B actively supports as a patron along with an additional £1,000 worth of homeware to help provide essentials to women and families in need.

Speaking at the event, Mel B, said: "I’m really pleased to partner with George at Asda. They have made a significant donation to Leeds Women’s Aid Refuge - both financial and practical - and as patron of National Women’s Aid that is so important to me.

“I’m incredibly proud of my home city and for me it’s all about coming together as a community and I hope this association with George and Asda will continue."

Leeds Women’s Aid CEO, Nik Peasgood, added: "Mel B is a wonderful patron of National Women’s Aid and a truly passionate advocate for women and children experiencing domestic abuse.

"As a proud Leeds lass, she’s been a fantastic supporter of our work, and we’re incredibly grateful to her and to Asda for its amazing generosity."